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We've all felt bombarded by advertising at every turn. On the floor of the grocery store, the side of buildings, overflowing our email boxes, and every place in between. People are even selling body space these days. The average U.S. citizen receives an unbelievable 3,000 marketing messages a day.
The barrage of messages is greatly reducing the effectiveness of traditional marketing. People have had it with the disruptions and are beginning to ignore all advertising David Ortiz Jersey , even for products they care about. The Do Not Call list, SPAM blockers, pop-up blockers, digital video recorders and satellite radio are just some of the ways consumers try to escape.
So what is a marketer to do? Well, start brushing up on a new strategy: Experiential Marketing. Don't just talk to your customer Jim Rice Jersey , interact with them!
According to Marketing Week, 71 percent of senior executives in the U.S. and U.K. agree that customer experience is the next big battleground. What is Experiential Marketing? Quite simply, it means creating a live, interactive experience between the consumer and the product or brand instead of just telling them about it. It's a new way of thinking about marketing.
What's the benefit? The customer connects in a much deeper way; the company builds a unique connection with customers, gains valuable information about them Ted Williams Jersey , and provides more personalized communications. As an added bonus, the customer shares the experience with friends, providing viral marketing for the company.
Let's look at the services of one company in this space, Picture Marketing, Inc. Quite simply Boston Red Sox Jersey , they provide Experiential Marketing applications and services to leading brands across a variety of industries.
Imagine this. You're at a car show and walk by the Lexus display. There it is, the car you've been wanting. Lo and behold, you can get your picture taken with the car and be seen on the cover of Car & Driver magazine. You wait in line, get your picture taken, go home Darren O'Day Jersey , fill out an online survey and, there it is, your first magazine cover! You forward the cover with your picture to your friends. And all around your picture is messaging from the car company. A few days later you receive a direct mail piece with your cover, directions to your nearest Lexus dealer and information on the car that caught your attention.
What's the benefit for the car company? You've connected in a much more personal way with the product via a memorable experience. Lexus had you around that car for several minutes as you waited and finally got your picture taken. The experience continued for days as you got your picture and forwarded it to friends. You felt a much stronger connection to the brand and the car. And Lexus got valuable information through the survey--a lead. This lets them market to you with personalized communications that relate to your interests. Ultimately they generate a much greater return on investment for their marketing dollars. Everyone wins!
Research supports the success of these efforts. According to a survey by Jack Morton Worldwide, 53 percent of consumers said Experiential Marketing enhances their brand perception; 90 percent said it makes them more receptive to other advertising; and a high percentage say it drives a quicker. Cheap Jerseys China Wholesale Jerseys China Cheap Custom Jerseys Cheap Jerseys Cheap Jerseys Cheap Jerseys Free Shipping Cheap NFL Jerseys Wholesale Cheap NCAA Baseball Jerseys Cheap NBA Jerseys Wholesale Cheap MLB Baseball Jerseys
When Volts are available, here will be the place to talk about how to Detail, Maintain and Customize your Volt. Other good topics are charging (solar or otherwise) smartphone app usage, etc.
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