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Seeking Plug-In Hybrid Electric Vehicle Users Of Michigan

Posted: Wed May 25, 2011 3:20 pm
by IDEOresearch
Hi Chevy Volt Owners,

My name is Leigh Cohen, and I am the Design Research Coordinator for the IDEO Chicago office. IDEO ( is an international design firm renowned for its award winning human-centered design process. IDEO designs not only products, services and environments, but also the everyday "experiences" we might have when we visit a store, plan and travel on a train, or visit a hospital emergency room, for example. I encourage you to checkout our work with Ford and their MyFord Mobile App:

We are currently working on a new project that has us redefining ways of communicating driving efficiency information for Plug-In Hybrid Electric Vehicle users. Through our human-centered design approach, we wish to speak with PHEV owners in and around Lancing Michigan area June 6th and 7th for 90min in-car / in-home interviews that would focus on gathering feedback on a few of our design concepts. You will be compensated $150 for your time

If you have any questions or would like to schedule a time to speak with us, please contact me at:


Again, Thank you! I look forward to hearing form you.


Leigh Cohen and The IDEO Team